How a Boutique Design Studio Won Qualified Sales Opportunities in Switzerland and the UK
Introduction
Winning qualified sales opportunities in markets such as Switzerland and the United Kingdom is challenging even for strong and established firms. Buyers are demanding. Competition is intense. Trust thresholds are high.
This case study shows how Impulsima partnered with Unordinary’s, a Zagreb-based boutique design studio, to build a structured business development engine based on outreach, cold outbound, and clear positioning in the first phase. The result was a steady flow of qualified sales opportunities in some of Europe’s most selective markets, without compromising creative focus.
Background
Unordinary’s is a digital-first design studio known for visual identities and scalable brand systems. Its portfolio spans hospitality, lifestyle, and emerging consumer brands, with increasing relevance in premium sectors such as furniture, skincare, fashion, and technology.
As demand grew, the studio entered a pivotal phase. Creative processes were refined for excellence, but the commercial setup was not designed for scale.
The team faced challenges typical of high-performing, founder-led studios.
- They needed to maintain creative quality while handling rising interest.
- They needed revenue predictability instead of purely bespoke project work.
- They needed pricing aligned with the real value of their work.
- They needed international growth without diluting positioning.
To unlock the next phase of growth, Unordinary’s needed a business development structure that would support momentum rather than disrupt it.
The Challenge
Unordinary’s wanted to achieve three outcomes.
- Increase visibility and credibility in international markets.
- Build a predictable pipeline of qualified, high-fit sales opportunities.
- Transition toward longer-term partnerships and retainer-based engagements.
This required more than inbound demand. It required deliberate outbound strategy, cold outreach, clear messaging, and a repeatable sales process suitable for demanding markets.
Our Approach
Impulsima partnered with Unordinary’s using a structured business development process designed for service companies selling into premium international markets.
The work focused on building a complete outbound and sales foundation.
We started by diagnosing the existing commercial setup and identifying where opportunities were leaking or never reached.
We then designed a focused go-to-market approach aligned with buyers in Switzerland, the UK, and the broader DACH region.
This included:
- Clear positioning for international decision makers.
- Refined value propositions for selected verticals such as IT, furniture, skincare, fashion, and lifestyle.
- Sales enablement materials aligned with international expectations.
- A cold outbound and outreach strategy targeting relevant companies and profiles.
- A structured approach to follow-ups, qualification, and pipeline management.
In parallel, we created a clear plan for attending local meetups, design gatherings, and industry events, allowing Unordinary’s to combine outbound activity with in-person relationship building.
Solution
Impulsima implemented targeted outbound campaigns across Switzerland and the UK.
The goal was not volume, but quality and positioning.
Cold outreach was designed to start relevant conversations with decision makers, not to push services aggressively. Messaging focused on context, relevance, and credibility.
Structured outreach frameworks and shared operational tools were introduced to ensure consistency, ownership, and repeatability. This allowed Unordinary’s to scale business development activity without pulling the Founder away from creative leadership.
In parallel, Impulsima advised on pricing, packaging, and commercial models. This enabled a gradual shift from one-off projects toward longer-term partnerships and retainer-based relationships, improving revenue stability and client lifetime value.
Results
Within a short period, the collaboration produced a steady flow of qualified, high-fit sales opportunities in Switzerland and the United Kingdom.
Unordinary’s entered meaningful conversations with companies that had previously been difficult to access. Several opportunities progressed into advanced discussions, including long-term partnership and retainer conversations.
Most importantly, this growth happened without disrupting creative delivery. Impulsima handled the outbound, outreach, and commercial groundwork, allowing Unordinary’s to focus on design excellence while the sales pipeline was built in parallel.
Why This Matters
Many studios struggle with international growth, not because their work lacks quality, but because business development is unstructured, reactive, or entirely dependent on inbound demand.
This case demonstrates how a deliberate outbound and sales system can unlock demanding markets, generate qualified opportunities, and create predictable growth without sacrificing craft.
Takeaway
Impulsima helps ambitious companies turn strong expertise into scalable growth.
Our work with Unordinary’s shows how precise business development activities, focused on outreach, cold outbound, positioning, and systems, can open new markets and build a reliable sales pipeline.
If your company is ready to strengthen its outbound sales, expand into demanding markets, and build sustainable long-term growth, Impulsima provides the structure, strategy, and execution support to make it happen.